Destinations and public bodies
Municipalities, unions of municipalities, DMOs, consortia and cultural institutions that need to make a territory recognisable and coordinate different voices into a single narrative.
Place marketing
Every place has a voice
Place marketing is not about adding a logo to a landscape. It means choosing what a territory wants to say, to whom, and in what form: identity, storytelling, experiences and media relations, held together by a single creative direction.
The method
How a place marketing plan is built
Five phases, always in the same order. Not a package of services, but a path: each phase produces material that makes the next one possible.
I
Listening to the place
Before communicating, understand. History, geography, economy, habits and the voices of those who live the place every day: this is where authentic narrative material comes from, not from a positioning built at a desk.
II
Positioning and identity
A place does not compete on price, but on meaning. I define the distinctive promise, the priority audiences — residents, visitors, investors, media — and the tone with which the place speaks about itself.
III
Storytelling and formats
The story becomes form: naming, copy, images, experiences, events, editorial content and tailor-made formats. Every format is born from the content, never from a replicated model.
IV
Relations and PR
A relationship plan with media, specialised press, institutions and cultural partners: visibility comes when the story is ready to be told by others.
V
Activation and continuity
Calendar, channel management, coordination of local actors and results review. Place marketing works over time: consistency matters more than a single campaign.
For whom
Destinations, brands and cultural projects
The scale changes, not the approach: the starting question is always which story the place can sustain over time.
Brands and local businesses
Companies, residences, hospitality structures and food-and-wine realities that want to turn their bond with the place into an identity advantage, not just a claim.
Cultural and real estate projects
Restorations, reopenings, new spaces and cultural formats that need a story before the inauguration, not after.
Destination promotion
Enhance without simplifying
The most fragile destination promotion promises everyone the same thing. I prefer a few recognisable directions: an identity that holds out of season, content that works even without a media budget, and formats — editorial, experiential, relational — built on the real character of the place. That is how visibility becomes value, not just traffic.
Contact
Let's tell your place
Write me the project, the place and the timeline: I will reply with a first reading and the possible next steps.